Nature: It seems that the more macho a man is — at least according to his hormones — the more the sight of an attractive woman will affect his judgement.Researchers at the University of Leuven in Belgium asked men to play an ultimatum game, in which they split a certain amount of money between them. High-testosterone men drove the hardest bargain — unless they had previously viewed pictures of bikini-clad models, in which case they were more likely to accept a poorer deal.
The sight of flesh had less effect on the bargaining tactics of low-testosterone men. Click here to read the story.
related items:
Ultimatum Bargaining and Subgame Perfection
Mahalanobis - am 2006-04-19 15:41 - Rubrik: economics
Paul N (guest) meinte am 20. Apr, 04:56:
Michael, I can't help but imagine you doing your Google Image Searching every time you post a story like this :)
Mahalanobis antwortete am 20. Apr, 14:13:
"What the heck are you doing here?" - "Oh.. uh.., it's for my blog" ;-DThis time I directly went to Palmers (Austria's largest textile group and the market leader in ladies' lingerie and men's underwear). During my time as a students representative at the commercial academy I once decorated a party room with a Palmers billboard poster (504 cm x 238 cm, Therese Gargas, 1996; THX to the marketing department). What a success! The only drawback: I hired two go-go girls that danced in front of the placard. Some pupils told them to piss off...
