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Eurekalert: Beautiful young models are used to sell everything from computer processors to motor oil. But is it really effective to use a pretty face to market something that has nothing to do with physical attractiveness? New research from the June issue of the Journal of Consumer Research argues that an attractive model can actually negatively influence product perception if the model is irrelevant to the quality of the product and the consumer had a very high interest in the product to being with. Click here to read the whole story.

My take: Huh?
cooladd
anonymouse (guest) meinte am 9. May, 02:30:
WHo's the babe? 
Mahalanobis antwortete am 9. May, 02:49:
Hey,
I even have trouble remembering the names of my relatives. 
kimcil (guest) antwortete am 7. Apr, 11:24:
know that the preflash should serve as a red-eye-reduction-tool... *turns red*. One day I will learn how to remove red-eyes with photoshop. There are lots of tutorials on the web but none of them suggests certain colour settings. My edited eyes always look so "plastic".
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Paul N (guest) meinte am 9. May, 04:12:
compared to what?
Unattractive models? Blank space? Of course a model won't help you sell what people already want to buy; ads already reflect this.

If I had a nickel for every academic paper with a "unifying theory" of something or other... 
Hedgehog (guest) meinte am 9. May, 07:47:
Unsophisticated Consumers
A hot babe, agree!

Here is a related paper on sexy profs and student evaluations at RateMyProfessor.com. Not surprisingly, most students submitting evaluations fall in the category of "unsophisticated consumers".

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=426763

Web-Based Student Evaluations of Professors: The Relations Between Perceived Quality, Easiness, and Sexiness

JAMES FELTON
Central Michigan University - Department of Finance and Law
JOHN MITCHELL
Central Michigan University - Department of Finance and Law
MICHAEL STINSON
Central Michigan University - Department of Computer Science June 2003

Abstract:
College students publicly rate their professors' teaching at RateMyProfessors.com, a web page where students anonymously judge their professors on Quality, Easiness, and Sexiness. Using the data from this web site, we examine the relations between Quality, Easiness, and Sexiness for 3,190 professors at 25 universities. For faculty with at least 10 student posts, the correlation between Quality and Easiness is 0.61, and the correlation between Quality and Sexiness is 0.30. Using simple linear regression, we find that about half of the variation in Quality is a function of Easiness and Sexiness. Accordingly, these results suggest that about half of the variation in student opinion survey scores used by universities for promotion, tenure, and teaching award decisions may be due to the easiness of the course and the sexiness of the professor. When grouped into sexy and non-sexy professors, the data reveal that students give sexy-rated professors higher Quality and Easiness scores. Based on these findings, universities need to rethink the use of student opinion surveys as a valid measure of teaching effectiveness. High student opinion survey scores might well be viewed with suspicion rather than reverence, since they might indicate a lack of rigor, little student learning, and grade inflation. 
aloke (guest) meinte am 9. May, 18:13:
sold
wait, you're related to rose mcgowan? also... i wonder what oksendal would think... 
Alex (guest) meinte am 17. May, 09:32:
Cool picture
That is a cool way of getting your point across.
good work. 
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rene1122 meinte am 30. Mar, 17:45:
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