Bloomberg: [B]rokerages are adding technology and services to help them execute large orders for customers.

Goldman Sachs Group Inc. ousted JPMorgan Chase & Co. as the firm that got the best prices for its institutional clients during Bloomberg’s 12-month ranking period from July 1, 2008, to June 30, 2009, according to data compiled by Ancerno Ltd.

Goldman customers lost an average 27.52 basis points when they bought or sold through the bank, according to Ancerno’s world ranking:

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